BabyLove products are designed to be unisex and feedback from our mums and dads was that our current packaging was not doing a good job of communicating this. The most suggested colour was “Purple” so we are in the process of changing all our current BabyLove products (Nappies, Nappy Pants and Wipes) from Blue to Purple. In addition, we hope it will help our parents find BabyLove more easily on the shelves.